Background
GemTek India, a Peenya-based industrial solutions provider, offers a wide range of products — from CAM software and precision tools to coolant management and lubrication systems. Their earlier brochure had served as a basic product reference for years but lacked the design clarity, modernity, and visual impact expected by clients and channel partners in today’s industrial B2B environment.
GemTek approached Wreckedpencils™ – a leading Industrial Brochure Designer in Bengaluru, to re-envision their product catalogue into a professional, print-ready and digital-friendly format that reflects their brand evolution, precision, and technological expertise.
The Challenge (Old Brochure Analysis)
The previous brochure, though content-rich, faced several visual and structural limitations:
-
Cluttered layouts with inconsistent spacing and alignment.
-
Outdated typography that affected readability of technical data.
-
Overuse of gradients and basic image placements without proper hierarchy.
-
Lack of visual connection between product categories and brand identity.
-
No defined color system or visual rhythm, making the catalogue appear fragmented.
In short, the old brochure served as a data dump — functional but not persuasive.
The Redesign Approach (By Wreckedpencils™)
The new design was conceptualized as a complete industrial catalogue transformation — merging functionality with modern design clarity.
Our goals were:
-
To modernize the brand presence through structured layouts and a professional tone.
-
To enhance product readability by organizing content under clearly defined sections.
-
To create a cohesive visual system aligned with GemTek’s corporate identity — using deep blue, industrial grey, and vibrant yellow.
-
To make the catalogue print-ready and digital-interactive, usable for exhibitions, sales presentations, and email circulation.
Design Aesthetic & Structure
-
Clean geometric layout: Every page follows a modular grid that enhances hierarchy and simplifies navigation.
-
Color consistency: Blue and yellow color scheme establishes a strong industrial and technological tone while maintaining brand recall.
-
Typography: Bold and legible sans-serif fonts were chosen for technical clarity and brand sophistication.
-
Visual storytelling: Each product section features clear imagery, icons, and organized data tables.
-
Enhanced brand flow: Integration of QR codes, contact details, and subtle textures give a refined corporate appeal.
Outcome
The redesigned catalogue achieved what the old version could not — a visual and functional balance.
It now serves as a powerful marketing tool, helping GemTek India communicate its value to clients more effectively across exhibitions, digital meetings, and corporate presentations.
The new brochure received excellent feedback from their team and clients for its clarity, consistency, and premium industrial design finish.
Result
✅ Stronger brand impression at trade shows and client visits.
✅ Improved technical clarity and navigation.
✅ A cohesive digital-print ready catalogue reflecting GemTek’s engineering precision.
