Background
In 2019, during the early phase of Wreckedpencils™, we were approached by AXO Elevators Pvt. Ltd., a German-engineered elevator brand based in Bengaluru.
The goal was to build a complete visual identity — from logo and stationery to corporate profile and website — that would reflect German precision, engineering reliability, and contemporary design aesthetics.
As one of our first major industrial branding projects, AXO became a foundational milestone for our studio — establishing our capability to blend technical industries with strong, modern design systems.
Challenge
The client required a brand identity that bridges German engineering excellence with Indian market adaptability.
The logo and overall brand system needed to communicate trust, strength, motion, and innovation — without looking generic or over-mechanical.
Additionally, the website had to feel modern, responsive, and minimalistic, serving as both a corporate showcase and a lead-generation platform.
Our Approach
We began by defining the core brand philosophy — “Motion in Perfection.”
This concept became the foundation for all visual elements: the logo symbolized infinity and smooth motion, while the color palette balanced vibrant red (energy and progress) with black and grey (stability and precision).
Our approach followed a complete 360° design process — covering brand strategy, visual identity, print media, and digital execution.
Logo Design
The AXO logo was crafted as a geometric monogram — an infinite loop symbol representing continuous motion and engineering precision.
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Red symbolizes innovation and energy.
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Black emphasizes reliability and German craftsmanship.
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Rounded edges and equal line weights add a sense of balance and modernity.
Stationery Design
We created a unified corporate stationery set, including:
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Business cards with QR integration
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Letterheads, envelopes, and brand folder design
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Consistent use of brand colors and typography for global standard presentation
Company Profile Design
An A4 corporate brochure was designed for project presentations and business proposals.
The layout followed a clean grid system, featuring full-bleed elevator images, technical details, and project showcases.
Website Design & Development
We designed a fully responsive website that reflects AXO’s modern engineering identity.
The homepage emphasizes motion, innovation, and client trust, supported by:
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Clean interface design
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Integrated enquiry forms
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Mobile-friendly adaptive layout
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SEO-optimized content with German precision theme
Outcome
The AXO Elevators branding system became a benchmark for elevator companies in South India.
The unified brand identity increased client recognition and credibility, helping AXO build strong partnerships with architects, builders, and contractors.
For Wreckedpencils™, this project marked a turning point — showcasing our ability to handle end-to-end brand identity systems for industrial and engineering clients.