Project Overview
In early 2020, Joy Organics, a home-care products manufacturer from Bengaluru, approached Wreckedpencils Design Studio to redesign the marketing flyer for their Lyma Dishwash Concentrate product line. The brand wanted to transition from a simple local-market look to a more modern, professional, and retail-ready visual identity.
The previous flyer design was text-heavy, lacked hierarchy, and didn’t fully communicate the product’s benefits.
Our goal was to bring out the freshness and natural qualities of the product — powered by lemon and neem — through creative photography, better composition, and professional design.
Work Involved
Wreckedpencils™ handled the complete creative process from concept to print:
Product Photoshoot: Captured high-quality images of both 500ml and 5L Lyma bottles.
Flyer Redesign: Built a new A5 layout with balanced color tones, modern fonts, and product-centric visuals.
Design Elements: Added splashes, lemon slices, and neem leaves to represent freshness and antibacterial power.
Print-Ready Artwork: Prepared and delivered CMYK print files with color-proof accuracy.
Outcome
The final Lyma Advanced Clean flyer achieved a premium retail look, helping Joy Organics elevate their product presentation. The refreshed design gave the brand a professional, trustworthy image that stood out in local store promotions and product catalogs.
By combining product photography, visual storytelling, and strategic layout, Wreckedpencils Design Studio transformed a basic product flyer into a high-impact marketing asset that resonates with modern consumers.
Client Deliverables
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A5 Product Flyer Design
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High-resolution Product Images
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Print & Digital-Ready Artwork
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Brand Style Alignment for Future Marketing Collateral
Tools & Techniques
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Adobe Photoshop
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Adobe Illustrator
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Product Photography Setup (DSLR + Lightbox)
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Color Grading & Retouching
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