Project Overview
Indtek Solutions Pvt. Ltd., a leading manufacturer of Online UPS Systems, approached Wreckedpencils Design Studioto redesign their A4 product flyer that showcases technical specifications and product visuals for their range of UPS systems (1KVA to 250KVA).
The previous design was text-heavy, cluttered, and lacked visual appeal, making it difficult to highlight the technology and reliability behind Indtek’s products. Our goal was to modernize the layout, create a clear technical structure, and use high-quality visuals that reflect the brand’s engineering excellence and trustworthiness.
Before
The old A4 flyer was basic, using standard fonts and minimal hierarchy. The product images appeared flat, and technical data lacked alignment and readability.
Work Involved
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Image Retouching & Color Grading: Enhanced lighting, contrast, and reflections for a premium industrial look.
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Layout Design: Structured the content into clearly defined sections — Overview, Applications, Salient Features, and Technical Specifications.
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Vector Icons & Infographics: Designed application icons and category identifiers for quick visual recognition.
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Print-ready File Creation: Finalized artwork optimized for high-quality offset and digital printing.
Design Direction
The design combines industrial precision with modern aesthetics.
A gradient color palette (red–blue spectrum) was chosen to represent power flow and technology, while maintaining Indtek’s existing brand identity.
The use of hexagonal infographics symbolized efficiency, structure, and engineering accuracy — aligning perfectly with Indtek’s product philosophy.
Typography was chosen for readability and hierarchy, balancing technical data with marketing appeal.
Results
The new A4 flyer delivered a professional, visually appealing communication tool that helped Indtek’s sales team present their products more effectively during trade fairs, client meetings, and digital presentations.
The updated design not only improved brand perception but also became a reference layout for future Indtek product materials, ensuring design consistency across their communication touchpoints.
